On the occasion of the 30th anniversary, the Don Bosco Confederation renews the corporate image to offer a more current and user-friendly one. The proposal for the new logo is based on a single-stroke drawing that highlights the union, continuity and progress that characterizes the Confederation and the relationship it has with its member entities.
«The Don Bosco Confederation is a dialogue network that looks to the future with commitment, remaining firm in its values,» explains Pilar Blasco, president of the organization.
«The Don Bosco Confederation is a dialogue network that looks to the future with commitment, remaining firm in its values,» explains Pilar Blasco, president of the organization.
- For the people who are part of the Confederation, dialogue is essential, as well as favoring participation to give a voice to young people, promoting youth leadership that is symbolized through the sandwich. Youth centers are open environments in which dialogue is the main means of communication that also facilitates dialogue with God and reminds us of the Christian identity of the Don Bosco Confederation.
- On the other hand, the play symbol represents an entity that is mobilized before the changes of today’s youth. A youth that advances, that is in action, looks to the future, innovates and is an agent of change.
- Finally, there is the heart that, as the center of pastoral charity, is the engine of the mission in the youth centers. It symbolizes amorevolezza, Don Bosco’s educational style centered on a way of treating others based on kindness, familiarity, sweetness, bond and presence. The action of the Confederation is based on Don Bosco’s idea «education is a matter of the heart.»
In the part of the text of the graphic representation, we want to reinforce the idea of network and unity, team, cooperation and the very meaning of being an entity that integrates federations and centers. For this, the line of the letters is made up of smaller points.
As for the color, orange has been maintained to continue giving continuity to the work of these 30 years. During this process of change, the previous corporate image of the Don Bosco Confederation, as well as that of the member entities and those of Salesians and Salesianas, have been kept in mind at all times. During these months of work, in addition to the commission in charge, different people have participated in the review and finally the General Assembly has approved the update.
The choice of the new typography is intended to improve the visualization of the logo in other digital formats and to give more coherence to the communication. A series of videos and a renewed website will be released soon according to the new corporate image of the Confederation, which can already be seen in its digital communication.
About Don Bosco Confederation:
The Don Bosco Confederation was born 30 years ago with the aim of working together with the Federations and Youth Centers of the Daughters of Mary Help of Christians and the Salesians in defense and promotion of childhood and youth, especially those at risk of exclusion, to through the youth leadership and educational style of Don Bosco and Mother Mazzarello.